Bit – Borsa Internazionale del Turismo at fieramilano, Rho is taking place from Thursday 14th – Sunday 17th February 2013.
On the other hand, Bit BuyItaly will be held from Thursday 14th – Saturday 16th February in a special section within the Italy area, which hosts all Italian destinations, to increase business opportunities, facilitating the presence of buyers to the stands.
Interest is growing day by day in Bit BuyItaly, the most important workshop for made-in-Italy tourism, which will permit the meeting of over 2,000 selected sellers of Italian products with top international high profile buyers, coming from over 60 countries.
As of the 30th November there are already over 320 registered buyers, up 35% on the same period last year. Among countries with the highest numbers of participants are the USA, India and Russia, over and above the European markets, such as Germany, Netherlands and the UK. China in particular stands out – also an Honoured Guest Country at Bit 2013 – whose buyers are up by 366% this year.The growth rate during November consolidates the trend started at Bit BuyItaly 2012, where 43% of buyers were new to the fair. Last year over 18,000 appointments were conducted and 75% of sellers who took part declared that they closed at least one deal during a workshop.