The largest metropolis in the Southern Hemisphere, São Paulo attracts more exhibitors for the 41st ABAV – Tourism Fair of the Americas.
With the purpose of promoting business and fostering business relationships between the different components of the tourism industry, the 41st edition of ABAV - Tourism Fair of the Americas will be held in São Paulo from September 4 to 8, from 1:00 p.m. to 8 p.m. during the first three days of the event, from 2:00 p.m. to 10:00 p.m. on the 7th, with entrance allowed until 8:00 p.m., and from 12:00 p.m. to 8:00 p.m. on September 8, with entrance allowed until 6:00 p.m., at Parque Anhembi, the largest Convention Center in Latin America.
In 2013, for the first time ever, the fair will have two days open for visitation of the end public, in order to encourage consumers and strengthen travel agencies’ networking and trading as a sales channel. “We expect a total of 75,000 visitors, including industry professionals and the end public,” says Antonio Azevedo, president of ABAV, who promises to adopt a system to audit the attending audience in order to qualify the public.
Globally acknowledged as the largest and best international display for businesses of the region's travel and tourism industry, the 41st ABAV has a new layout that provides space for the exhibition of tourism destinations and attractions in over 50 countries. The event will also gather travel agencies, tourism operators, airlines, resorts, personal undertakings and hotel chains, theme parks, car rental companies and foreign exchange dealers, as well as companies from specialized segments: business travel, LGBTS, luxury, sports, and skiing, among others.
In 2012, an analysis of the profiles of the more than 28,000 professionals who attended the event revealed the predominance of partners, officers and management-level executives, directly linked to the procurement process of their companies (89%). In addition to visitor identification, last year the fair had more than one thousand domestic and foreign exhibitors (52 countries, including exhibitors from all regions in Brazil), distributed in 448 stands.
“ABAV is the largest and best international fair of the industry in Latin America, and is a leader in business done during the event. It is the only event capable of gathering and promoting tourism products, services and destinations for the industry's professionals and end consumers, in addition to being a pioneer in the MICE segment and in holding business roundtables, therefore fostering Brazil's inbound and outbound tourism, among other innovations," summarized Azevedo.