The 33rd Bit – International Tourism Exchange, at fieramilano in Rho opened doors today and will be open until Sunday 17 February.
Focus on Travel News, www.FTNnews.com, is at Bit 2013 and will report more details by the end of the fair.
At Bit 2013, 2 specific meeting rooms are provided in halls 2/4 -- the Destination Room and the Travel Training Room– together with the Stella Polare Congress Centre, will be hosting a series of events with the idea of covering topics concerning all the most interesting trends in the sector.
Bit has invited China to be the Guest Country at its 2013 edition, being a true and proper revelation in the previous touristic season: the Asiatic giant is steadily growing in importance both for the incoming flows, as destination, as well as for the outgoing flows as a market for other countries, in particular for “destination Italy”.
Three aces of Bit 2013
Choosing one country per region, outstanding for its combination of nature, culture, tourism offer and originality, amongst the leaders in the Mediterranean area we find Turkey with its Antalya beaches, the cosmopolitan fascination of Istanbul, the only city in the world lying on two continents, and its extraordinary historical heritage, comprising its religious destinations, such as the one linked with St. Paul. In Europe, Hungary presents Budapest as its visiting card, a metropolis with an ancient heart and a European soul, but also nature calls from the Hungarian steppe or puszta, and Lake Balaton. From amongst the extra-European countries, Thailand has succeeded in offering quality tourism, remaining faithful to its traditions, now for all to see with its endless festivities and rites.
The Italy sector (Halls 1/3) hosts a workshop area dedicated to Bit BuyItaly, a strategic positioning in synergy with the Italian regions, to further facilitate contact with the international demand, including at the booths.
Also in the Italy sector, 4 macro-areas on the themes of nature, culture, taste and adventure, to help travelers put together a tailor-made trip, with the support of the Facebook app “What kind of traveler are you?”.
The Ministry for Regional Affairs, Tourism and Sport, in their “Spazio Italia”, will host a dedicated space for accessible tourism, in collaboration with Reatech, the event for people with special needs.100 countries from all over the world will take part in Bit 2013, hosted in The World sector, Halls 2/4. Bangladesh, Ghana and Macedonia stand out among the new entries.