This year some 500 senior buyers representing the international travel industry have been accepted as members of the exclusive ITB Berlin Buyers’ Circle, which offers services reducing the workload of the industry’s best buyers.
The international members making up this year’s ITB Buyers’ Circle come from Europe, the USA, Canada, South America, Australia, Asia and Africa. At 51 per cent, more than half of its members are from outside Germany, both from every EU country and from 38 non-EU countries. Their overall spending capability is 1.5 billion euros. 61 per cent of the members are tour operators, 11 per cent represent the corporate travel and MICE sectors.
The services of the ITB Buyers’ Circle will considerably save buyers’ time and significantly increase their efficiency. The exclusive ITB Buyers' Circle Lounge is located in the Marshall Haus on the Berlin Exhibition Grounds and with its separate meeting rooms in quiet surroundings offers excellent opportunities for networking at length. The members of the ITB Buyers’ Circle also benefit from gaining free admission to ITB Berlin and Fast Lane access to the exhibition grounds as early as 9 a.m. They can also make use of the Europcar shuttle service on the grounds and will receive a trade visitor ticket to ITB Asia from 23 to 25 October 2013.
David Ruetz, head of ITB Berlin, is responsible for setting up this circle for tourism industry buyers: “By creating the ITB Buyers’ Circle we are offering leading buyers from the international tourism industry a suitable environment, concentrating valuable resources and thus significantly reducing their workload. Intense networking and obtaining the latest industry information are crucial to a buyer’s success. The ITB Buyers’ Circle is another ideal platform for ensuring a successful visit.“Buyers involved in the operations of small and medium-sized enterprises and of larger companies from the global travel industry were able to apply for membership of this circle. The ITB Buyers’ Circle targets product managers and active buyers. A decision on membership will be taken after application forms have been submitted and individually checked. The aim is to reflect the entire spectrum of the industry.