The announcement was made at the closing ceremony of the MEA Annual Conference 2013 where MEA 2014 will be taking place in Malaysia for four days from 15 to 17 May 2014 at the award-winning Kuala Lumpur Convention Centre. This marks the first time the Conference is taking place in South East Asia and only the second time outside of Australia. It is expected to attract over 600 delegates and is estimated to generate RM 6.4 million in economic impact for the country.
The MEA conference was first held in 1975 and has become the pre-eminent meetings industry conference in Australia. The main objective of the conference is to gain invaluable knowledge and improve the understanding of future business directions in the meetings industry. MEA also presents new trends, benchmark service delivery and new technology, which aims to refresh and motivate participants through experiences and knowledge sharing.
Attended by delegates from across Australia’s major cities and regional centres, the conference will also be attended by delegates from New Zealand, Malaysia and Singapore. These delegates range from conference and event management professionals including Professional Conference Organisers (PCOs), event management companies, in-house associations, corporate meeting planners and suppliers to the business events industry.
“We are proud to announce our bid win for the MEA Annual Conference. This Conference is indeed a meaningful one as it will bring Asia’s and Australia’s meeting industries closer together,” said Ho Yoke Ping, MyCEB’s General Manager of Sales and Marketing at the MEA conference 2013. Upon the announcement which was welcomed with a spectacular hand percussion performance, Ho also added, “The Conference is a prominent event in Australia gathering industry experts and we are glad to gain their support and trust in choosing Malaysia as the first time host in South East Asia.”
The supporting partners that will be working together with MyCEB in ensuring the success of the Conference include Kuala Lumpur City Hall, Kuala Lumpur Convention Centre, Malaysia Airlines and Radius Malaysia.
Linda Gaunt, Chief Executive Officer of MEA commented, “Choosing Malaysia is very timely as Australia looks to strengthen its trade and economic ties with Asia. Malaysia is certainly an appropriate choice for the MEA 2014 Conference as it has an excellent track record for hosting international conventions. The Kuala Lumpur Convention Centre is a perfect fit with exceptional supporting infrastructure making it very convenient for delegates. It is an excellent platform for the industries of Asia and Australia to engage, collaborate, build business networks and exchange ideas in what is the most dynamic growth region in the world.”
The MEA 2014 Conference will be one of the key business events taking place in Tourism Malaysia’s Visit Malaysia Year.