The partnership provides an opportunity for both IAPCO and PCMA to collaborate on programmes, education and products and services intended to advance both organisations and the industry. The pairing will also allow for IAPCO and PCMA to expand their brands to new audiences and afford opportunities for membership and sales growth. The partnership ensures the dissemination of knowledge each organisation brings to the meetings industry through pooled resources including newsletters, education sessions and various digital entities.
"IAPCO members play a critical role in delivering and managing the services and needs of PCMA members and customers globally, our partnership with IAPCO strengthens our commitment to the entire industry to provide the best resources and education to ensure our members and customers are achieving their strategic business objectives," said Sherrif Karamat, CAE, Chief Operating Officer of PCMA.
"This is an excellent opportunity for both Associations to work together, to share their combined knowledge and expertise, for the benefit of, not only the members of each Association, but also of all those outside the Associations that draw on the materials and know-how that is publicly available", commented Gonzalo Perez Constanzó, President of IAPCO, "we are delighted to be a part of this collaboration and look forward to the challenges and co-operation of such a partnership."