The tour starts June 10th in Leeds and finishes June 13th in London. Stops will be made at leading British MICE agencies in order to network and present Berlin´s qualities as a convention destination and to raise money for charity projects.
Heike Mahmoud, Director Conventions of the BCO: “We chose cycling, the greenest form of transport, to bolster the notion that Berlin is a green, sustainable and active city and to show planners: This is the perfect destination for meetings, conventions and incentives! We also invite them to be part of a little cycling madness Berlin style.”
The visitBerlin team will be accompanied by representatives of Berlin´s hotel, agencies and venues. An important purpose is to collect money for two charity projects, one in Britain, one in Berlin. re-cycle.org collects bikes and sends them to Africa whereas “Hand-in-Hand” supports disadvantaged children in accompanying active sponsorships and mentorships.