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Fiera Milano completes the purchase of 75% Chinese Worldex

  • Published by Vedat
Fiera Milano has completed the purchase of 75% of the Chinese exhibition companies Worldex (China) Exhibition & Promotion Ltd., in which the activities of Guangzhou Shi Zhan Exhibition Service co. Ltd. were assigned and its subsidiary Hainan Shi Zhan Exhibition Co. Ltd.
fiera-milanoWorldex (China), which operates primarily in China in the provinces of Guangdong and Hainan, boasts a portfolio of seven events, including four Chinese market leaders in agro-food sector, professional accommodation industry and energy-saving technology, one in India in the field of mechanics and one in Thailand for furnishing and consumer electronics. In Brazil in 2014 also an exhibition dedicated to furniture and building materials will be launched. Worldex operates also in the provision of specific services for exhibition activities, including setting up services.

81 total exhibitions organized by Fiera Milano abroad, including 21 in China, where Guangdong is one of the most economically dynamic areas with excellent growth potential. Worldex demonstrations are also largely mutually supportive, taking into account the productive sectors they turn to, with some leading exhibitions already in Fiera Milano’s portfolio. This will implement reciprocal favorable actions for the support and development of events, in a context of global expansion of the exhibition business.

With Worldex, internationalization of Fiera Milano, which in 2012 has scored other important acquisitions in Turkey and South Africa, registers further growth and confirms being the strategic development director of the Milanese trade fair group.
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