The annual event is Korea’s largest meetings industry trade show and will include a buyer pre-tour of Seoul, a special welcoming dinner with entertainment for meetings industry VIPs, and a media tour of the city.
At the KME exhibition floor, 350 buyers and other participants will have the opportunity to meet directly with members of the Seoul Tourism Organization (STO) and also 33 members of the Seoul MICE Alliance, an industry partnership of the city’s major business events companies at the STO Booth #P-09.
A highlight of the KME will be the official Welcome Dinner on June 26th, a gala event hosted by the Seoul Metropolitan Government and Seoul Tourism Organization. At the dinner, overseas industry guests and local VIPs will have a chance to network, sample Korean cuisine, and enjoy entertainment such as a masterful showcase of the Korean martial art taekwondo.
“The Korea MICE Expo is a great opportunity to discover the various local powerhouses that make Seoul a world top 5 convention destination,” agreed Sung-Real Lee, STO President and CEO, adding,
“We greatly look forward to receiving buyers and media at our Welcome Dinner and Seoul tours, and hope they are left with a strong impression of what makes Seoul ‘Your Complete Convention City’.”
On Tuesday June 25th, prior to the KME, 80 buyers will have a chance to explore some of the city’s key MICE infrastructure during a pre-tour around Seoul. The tour will be hosted by the Seoul Metropolitan Government and the Seoul Tourism Organization.
On June 27th, the IMEX-MPI-MCI Future Leaders Forum will take place at the KME. Korean students of business events and tourism from across the country will have the opportunity to meet with and be inspired by today’s industry professionals from both home and abroad through a series of lectures and discussions. The program will be hosted by Miguel Neves, Knowledge & Social Media Manager for the IMEX Group, and guest speakers include Seoul Convention Bureau vice-president Maureen O’Crowley and Tyra Hilliard, an associate professor at University of Alabama and winner of the STO’s What Is Gangnam Style social media promotion held last November.
KME 2013 comes just weeks after the release of the latest Union of International Associations report, which found that Seoul has for the third year in a row retained its ranking of 5th place worldwide for the number of international events it hosted in 2012 according to UIA criteria.