The event is seen as being the largest in the world, and can last approximately six months in the chosen city.
“SPCVB and its associates have been engaged in the bid to win this major event for São Paulo,” said Toni Sando, Executive President of SPCVB.
Paris welcomed a Brazilian delegation made up of Vice-President Michel Temer (PMDB), State Governor Geraldo Alckmin (PSDB), Mayor Fernando Haddad (PT), Minister of Tourism Gastão Vieira, and well-known representatives and entrepreneurs of Brazils tourism industry.
As part of the bid, Portuguese actress and film-maker Maria de Medeiros showed videos on the city of São Paulo entitled: “The Strength of Diversity, Harmony for Growth”. The proposal provides for the construction of an exhibition center in the Pirituba neighborhood, in the capital citys north side.
Competing against São Paulo are: Dubai (UAE), Izmir (Turkey) and Yekaterinburg (Russia). The winning city will be announced by the Bureau International des Expositions (BIE) in November 2013.