Menu

BESydney becomes first Australian organisation to be accredited by DMAI

  • Published by Vedat
Business Events Sydney (BESydney) has become the first Australian organisation to be accredited by Destination Marketing Association International’s (DMAI) Destination Marketing Accreditation Program (DMAP).

DMAI is an independent international body that protects and advances the success of destination marketing worldwide. Its membership includes more than 600 destination marketing organisations (DMO) worldwide, including convention and visitor bureaus, regional tourism boards and state tourism offices.

DMAP accreditation is awarded to those DMOs that meet or exceed industry standards set forth by the professional destination marketing community. To become accredited a DMO applicant must provide evidence of compliance with rigorous standards that span governance, technology, marketing, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.

BESydney will join an exclusive group of 172 accredited DMOs worldwide and will be one of just 12 organisations based outside of America.

Michael D. Gehrisch, President and CEO of DMAI comments, “At DMAI we are committed to advancing the success of our industry and benchmarking best practice, not just in America, but throughout the globe. BESydney’s successful DMAP application signals the continued globalisation of the program and it’s my pleasure to welcome the team.

“BESydney has built an international reputation as an industry leader, and we were impressed by the quality of their application. The bureau is a prime example of the calibre of DMO that will drive innovation and global collaboration in our sector and we look forward to working together.”

Chief Executive Officer of BESydney, Lyn Lewis-Smith, comments, “To be accredited by DMAI after a rigorous assessment process is a huge honour. The accreditation acknowledges our bureau’s standing as a leading DMO both nationally and internationally.

“At BESydney we pride ourselves on leading the charge in the business events space. We foster innovation and agility within the organisation to ensure we are effectively placed to respond to the ever-changing global meetings industry.

“But our focus is not purely inward. We are dedicated to furthering the business events industry as a whole. A key example of this is the research we did into the wide-ranging legacies of business events - beyond the tourism dollars they generate. The results of this research study has gone a long way towards a broader global understanding and acknowledgement, across government and business, of the far-reaching value of international conferences, congresses, conventions and symposia.”
Advertisement

Most Read in this category since 01.01.2016

  • 1
  • 2
  • 3
  • 4
  • 5
Prev Next

Destinations

Spend a Romantic Weekend in Tallinn, Estonia

Spend a Romantic Weekend in Tallinn, Estonia

Beginning of December 2016, me and my wife visited Tallinn, the capital of Estonia, and if you are searching for a romantic weekend, then you should consider Tallinn. The Estonian capital offers tra...

Best of Greek Islands with Celestyal Cruises

Best of Greek Islands with Celestyal Cruises

In Summer 2016, I had chance to sail to Greek Islands with the Celestyal Cruises. In an organization with Karavan Cruises, travelers enjoyed best of Greek islands with Celestyal and received a compl...

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...