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Seychelles’ first dedicated roadshow in China generates massive interest

  • Published by Vedat
Seychelles’ presence at the first-ever dedicated roadshow in China’s three main cities – Tianjin, Shanghai and Shenzhen – generated significant interests.

seychelles-tb-china2013The Seychelles Tourism Board along with eight local partners travelled from city to city, crossing China’s most influential metropolis of Tianjin on the northern part of the country, before crossing further east on Yangtze River Delta converging in China’s global City Shanghai to ultimately make headway in Shenzhen in Southern China Guangdong province, hosting a series of workshops to further position Seychelles on the East Asian market. Each session started with an opening speech from Jean-Luc Lai-Lam, the Regional Manager for Asia, as he highlighted the importance of the East Asian market for Seychelles.

“With the opening of the Seychelles Tourist Office in Beijing, the increased number of visitors to Seychelles exceeded our expectations. We have found more potential and necessity in opening new offices in Shanghai and Hong Kong in the near future to meet the requirements of the Chinese visitors in the south of the country,’’ said Mr Lai-Lam.

He also re-assured the agents in Tianjin, Shanghai and Shenzhen that Seychelles is keen to “further develop the East Asian market for the benefit of both the destination and the Chinese agents’’.

Mr Lai-Lam’s opening remarks at each workshop was followed by a brief presentation of Seychelles by each local trade partner and a one-to-one contact with the Chinese agents. The highlight of the workshops was a lucky draw where the grand winner walked away with a return trip to Seychelles, with the flights sponsored by Emirates Airlines, accommodation by Constance Hotels and Sainte Anne Resorts and transfers and excursions by Creole Travel Services, 7 degrees South and Cheung Kong Travel.

Four other winners won a Coco de Mer-shaped USB pen drive.

Sherin Naiken, Chief Executive of the Seychelles Tourism Board Chief, commended the effort of her team to raise Seychelles’ profile on Chinese market.

“ The feedbacks so far on the road shows have been very good. I would therefore like to thank all the trade partners who have joined us for this event. Seychelles’ strategy to diversify into emerging tourism markets is one which is indeed bearing fruits. The road shows just completed are further works in that line. Despite Europe remaining our core market and core focus, we do realise that the continent are still facing major economic challenges. ”

The Seychelles Tourism Board is planning a second roadshow in China before the end of the year for the continued growth and awareness of the Chinese market.
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