With efforts to showcase the diverse tourism offerings from the capital, the Ministry of Tourism of Mexico City shared information about the importance of the tourism sector, its impact on the country’s economy, as well as the newest initiatives in place to entice travelers. The Mexico City summer roadshow continues this month in Chicago, New York and Toronto.
“The United States and Canada are two top markets for Mexico City so it is important for us to bring the destination to these cities, keep it top of mind and highlight our wide range of attractions that appeal to a variety of niche markets,” explains Minister of Tourism Miguel Torruco. “We are currently packaging the unique offerings into ten attractive programs that include shopping, medical tourism, culinary routes, adventure circuits and more, so visitors can have comprehensive experiences of this world-class metropolis, while enjoying activities that suits their specific interests,” he added.
As the third largest economy in Latin America, Torruco explained the importance of the growth of tourism and its’ impact on the City’s economy. With more than 12 million domestic and international travelers, Mexico City is the country’s most important tourist destination. The tourism sector generates nearly one million jobs. Currently, there are more than 49,400 hotel rooms available and countless activities for travelers including 4 UNESCO World Heritage sites, 175 museums, more than 100 art galleries, 500+theaters, 1,500 restaurants and much more.
During the presentation, the Minister of Tourism also highlighted the improved modern transportation system available in Mexico City that includes: the Metro, which is actually the third largest system in the world; Metrobuses, emission free passenger buses; Turibus, popular double decker buses to easily explore the City; as well as a rapidly growing bike share program, Ecobici, which became available to international visitors earlier this year.
Most recently, Mexico City plays a leading role in the Mexico Tourism Board’s “Live it to Believe it” integrated marketing campaign being showcased throughout the U.S. The goal is to reveal some of the City’s greatest under the radar charms such as the countless historical sites living seamlessly in a modern metropolis as well as the alluring food and art scene.