The next edition of the Borsa Internazionale del Turismo will be marked by a B2B revolution: new dates, optimised exhibition concept, transformed workshops, cooperation with Expo 2015, and new services available before the event.
To further increase the focus on business, the dates and exhibition concept have made some changes. The exhibition has been shortened to three days from four, Thursday to Saturday - all dedicated to operators with access for the target audience of trade-travellers only Saturday – and an optimized circuit with the Italy section hosted in pavilions 1-3 and The World in pavilions 2-4, which will also include the Business Village.
At Bit 2014, the “business class treatment” begins as early as the first approach to the show. Exhibition packages or free display space at competitive prices – and locked in at 2013 levels for Italian exhibitors who register by 29 November – with a large number of services included, depending on the formula selected (for example, a hotel room for three nights plus a parking space). Specifically, for exhibitors in pre-event free matching with preregistered trade operators, beginning from 15 January 2014, beginning to develop business contacts a month before the event.
For professional visitors, free entrance for those who pre-register prior to 12 February 2014. On Saturday 14 February, admission will be granted to the target audience of trade-consumers to allow Tour Operators and destinations to offer special and exclusive opportunities for travellers attending Bit 2014.