An honour in the U.S. meetings and events space, the category ‘exemplified the very best, awarded to shows of all sizes, not just the largest.’ Winners were based on how well their event’s initiatives and performance aligned with the award criteria including exceeding attendance goals, Hosted Buyer satisfaction scores and innovative experiences.
AIBTM was the first event in the U.S. to have a Hosted Buyer program for the meetings sector. It consists of various elements to ensure that both buyers and suppliers achieve their business objectives at every show. Not only is 90% of the education CEU-accredited, thus enhancing career prospects through continual learning and certification, but the program also allows for key networking opportunities in a relaxed environment so that individuals can catch up with peers, friends and colleagues.
This year AIBTM, which took place in Chicago, hosted a “Night at the Ball Park” at the iconic Wrigley Field, a Welcome Party at Navy Pier, created a “Refresh Zone” on the show floor and distributed “Brain food inspired” lunch boxes created by McCormick’s chef during the packed opening Luncheon Keynote featuring J. Walker Smith, principal of The Futures Company. The “brain food” theme was carried out throughout the show so meetings industry professionals could understand the importance of brain health and the role it plays in the productivity of meetings.
AIBTM is the only event of its kind in the U.S. that is independently audited. All figures relating to the event are verified for transparency and are available to view via www.abc.org.uk
AIBTM 2014 will take place June 10-12 in Orlando’s Orange County Convention Center. For more information visit www.aibtm.com