Around three years ago, Munich-based amiando was acquired by XING AG, operator of the online business network called XING. From now on, XING EVENTS will continue its established core business of online ticketing and will also advertise and present business events on XING. Members now also have access to intelligent advanced features that make it easy for them to find events matching their needs and attended by interesting people. Event matching is based on members’ profile entries and their personal networks. This rebranding goes hand in hand with a new logo and redesign of the www.xing-events.com website. This clear and modern design provides organizers and event guests with simple and efficient usability.
XING CEO Thomas Vollmoeller said: “As an online business network, XING is unique in providing an integrated, comprehensive service for professional event management. XING EVENTS is the next step in that process. The business event market can be somewhat opaque, so we want to introduce transparency there in order to lead our more than 6.7 million members in German-speaking countries to top events that are also useful to them. The first features based on member networks are being launched within the scope of the rebranding. And that’s just for starters. Our members can look forward to a number of new products, services and features to help them in their daily working life beyond the XING platform.”
The intelligent advanced XING EVENTS features will include personalised event recommendations sent to members that are based on their network and profile entries. XING EVENTS will also make guest lists clearer than ever before as they not only point out any contacts that will be attending the same event, they will also show attendees who are worth meeting. This gives our members access to a quicker way to find relevant and suitable events from the long list of events organised on XING.