Started in 2008, the Global Industry Development Network is a private company limited by shares, and has been averaging around 40 projects a year in this sector ran by 35 staff in 16 countries. Included in the mix of completed projects are 45 market intelligence studies which have involved a wide range of projects from analysing over 10,000 US associations, to mapping the corporate meeting sector across Asia, through to exploring the source markets of meetings coming into Russia.
Another 10 projects completed by the Global Industry Development Network included research into the development of Convention Bureaux such as the Sarawak Convention Bureau in Malaysia and the international meetings division of Destination DC, as well as demonstrating the market potential to countries like Russia and Canada in order to have funding approved for new convention centres.
Over 100 business development projects have been completed in the last 5 years, which are mainly industry specific campaigns aimed at generating association conference or corporate meeting business for our city partners.
The business development projects are varied and target association conferences and corporate meetings, as well as being divided up by industries, decision making process and geography.
One of the favourites with the team was the “Friends of Canada Campaign” which spent 12 months developing links between International associations and Canadian Associations. At one point there was a synchronised lunch in Canada and dinner in London, with both events connected by live streaming. On the UK side the invitations were delivered by a Canadian Mountie, on the night of the event the international association Executives were picked up by limousine and upon arrival at the Canadian High Commission were ushered by secret service agents through flashing paparazzi into the High Commissioners Private chamber for cocktails and dinner. Across the Ocean at the same time, similar activities were underway and Canadian Associations were greeted by impersonators of the Royal Family. The emcees on both ends worked splendidly together, and it was a great night. This campaign alone generated 7 conference wins and over $25 million in direct delegate expenditure.
The Global Industry Development Network is already on their way to their next 200 projects with two new projects starting this week. More information on the Global Industry Development Network can be found at www.globalidn.com