GBTA and MPI Launch New CMM Designation Program

  • Published by Vedat
The Global Business Travel Association (GBTA) and Meeting Professionals International (MPI) announced that they have joined forces to create the new CMM Designation Program, the business standard of excellence for meeting and travel professionals.

The program, which is the first and only collaborative designation for meeting and travel professionals, features an intensive business management study program led by highly esteemed university professors from renowned business schools.

Together, GBTA and MPI designed the CMM Designation Program to help meeting and travel professionals strengthen their business acumen and advance their careers. Participants will learn critical business skills such as risk mitigation, business analytics and compliance, strategic negotiation and more. The program is an evolution of the prestigious Certificate in Meeting Management program created by MPI in the mid-1990s and pays homage to the highly regarded CMM designation.

Path to Designation

To achieve the new designation, participants must complete three distinct phases. Phase 1 includes 3.5 days of rigorous onsite business education sessions administered by university professors. It also requires participation in two self-led webinars.

During phase 2 of the program, participants must attend a one-day boot camp at which they will partake in either meeting or travel focused sessions taught by industry-leading subject matter experts. The boot camps will initially be offered annually during both GBTA and MPI conventions. The third phase involves the development of an independent work-based project. Thereafter, program participants are granted the CMM designation.

While continuing education credits are not required to maintain the designation, existing and new CMM holders are encouraged to attend CMM conclaves hosted by both GBTA and MPI annually starting in 2014. At the conclaves, new CMM holders join the outstanding community of CMM leaders to refresh their business skills, network and become part of the CMM legacy.

With the launch of this new program, all current CMM designations will continue to be supported by MPI and now by GBTA as well. As such, professionals that achieved the former Certificate in Meeting Management designation will retain the CMM designation.

GBTA and MPI will publish detailed program information and the full schedule of offerings in January 2014. In the meantime, visit to learn more or to register interest.

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