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Slovenian city of Bled to host international tourism marketing event

  • Published by Vedat
From 13 to 14 March 2014 the Slovenian city of Bled will host the already fourth international conference on creative and strategic marketing in tourism, Travel Zoom.

More than 20 of the "hottest" Slovenian and foreign experts coming from tourism, marketing, advertising and IT will share their marketing tips and recipes for success in tourism. Delegates attending the upcoming Travel Zoom will be able to attend several workshops offering an active learning experience.

The fourth Travel Zoom will bring new trends, ideas and solutions for tourism and will help advance the delegates skills to turn them to “the icons” of tourism. The 2014 Travel Zoom stage will host Hans Petter Aalmo from Visit Norway, Joseph Fratangelo, presenting the world’s largest travel sight Tripadvisor and Gloria Molins, founder and CEO Trip4Real, global community marketplace that connects travellers seeking authentic, quality experiences with local experts who offer unique activities to do. Extraordinary tourism and destination campaign will be presented by agencies: Valontaire from Stockholm, Circus Marketing from Mexico, Four Werbeagentur from Switzerland and others. The focus of the programme will be on the interactive workshops where delegates will be able to learn how to creatively use the newest marketing tools. Travel Zoom programme will include workshops for direct marketing, digital marketing (Lea Stanković from communis DDB Serbia), content marketing (Milica Cetinić from Jasno&Glasno, Croatia), advertising (Mayer McCann Slovenia), social media (Damjan Planinc from interactive.agency Mediaservices d.o.o., Slovenia) and a workshops teaching delegates how to change a unique selling proposition into a unique emotional proposition (Andrej Pompe from Formitas, Slovenia).

The educational program will be accompanied by competition. Public Agency SPIRIT Slovenia and the international conference Travel Zoom are for the second year in the row inviting local, regional and national tourist destinations, tourism operators and marketing agencies to submit their campaigns for the Golden Zoom 2014. An international jury comprised of international experts will select and award the most creative, strategically sophisticated and effective tourism campaigns. The winners will be announced on 13 March 2014 at Travel Zoom award ceremony.

Delegates can register for the conference on-line. More information available on www.travel-zoom.si
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