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Sarawak’s meeting industry on track

  • Published by Vedat
Recording an 85% bid success rate, Sarawak Convention Bureau (SCB) has surpassed its targeted bid wins with a record 57 convention bids that is estimated to contribute an estimated direct delegate expenditure of RM 41.6 million to the state of Sarawak; an increase of 26.7% from 2012.

Since its inception in 2006, SCB has grown leaps and bounds to secure a total of 277 bids contributing an estimated RM 270 million of direct delegate expenditure to Sarawak. The value of these wins and business goes way beyond economics for Sarawak, for example education, research, export trade, foreign exchange and CSR opportunities as key outcomes.

Among the major conventions secured in 2013 include the International Energy Week (2014), International Conference of the International Vocational Education and Training Association (2015), 55th ICCA Annual General Assembly (2016), 13th Asia Pacific Orchid Conference and Show (2019), and Asian Confederation for Physiotherapy (2016), to name a few.

Recently, Kuching was host to the 33rd ASEAN Tourism Forum that began on the 16th January 2014. Attracting over 1,600 delegates, including 879 sellers from ASEAN countries, and 462 international buyers to Sarawak, ATF has allowed the state to showcase its best tourism products and business events facilities. Organised by the Ministry of Tourism and Culture, Malaysia in collaboration with the State Government of Sarawak and ASEAN Tourism Association (ASEANTA), the ATF 2014 is the first main business event of more than 20 such activities planned for Sarawak; not to mention more than 200 activities planned for ‘Visit Malaysia Year 2014’, where 28 million arrivals and RM 76 billion in tourism income are expected.
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