The trade fair brought together a total of 217,780 visitors, a 5.1% increase compared to 2013, from to 22nd to 26th January at FERIA DE MADRID. Of this number, some 120,231 were members of the industry, a 3.5% increase, amongst which we might highlight the large numbers of professionals from Latin America and Europe. The number of exhibiting companies also increased by 1.2% compared to the last staging of the trade fair, coming to 9,083 companies from 165 countries and regions. These participants occupied a net exhibition area measuring some 130,530 sq. metres. FITUR welcomed some 7,368 journalists and bloggers, a 2.3% increase compared to last year, who attended the event from 60 countries and represented some 4,411 media bodies.
These favourable results led to the generation of thousands of new trade projects, partnerships and collaboration agreements, in addition to institutional agreements. The participants were also able to gain access to new markets and set up and promote new routes, as witnessed in their evaluations of this year's staging of the trade fair.