IBTM Africa to take place 28-30 April 2014

  • Published by Vedat
IBTM Africa, part of Africa Travel Week takes place at the Cape Town International Convention Centre from 28th – 30th April 2014.

Major names including Widex India PVT, W&O Events, Capital Travel & Events, Capita Travel & Events, IIMC, Conference Direct and HelmsBriscoe Middle East have also been accepted onto the highly sought after Hosted Buyer Programme.

Bettina Wiethoff, Manager Global Accounts, HelmsBriscoe Middle East, commented, “With great flight connections from Dubai to South Africa we have seen an increased interest in the destination, for incentives and MEA regional conferences. Being an international venue finder, we always strive towards suggesting special venues, which guarantee a memorable experience for the delegates. I highly appreciate the efforts in arranging IBTM Africa, which allows the hosted buyers to meet many potential partners at the same time, not only from South Africa, but from other African countries as well. The possible activities and venues Africa has to offer are a perfect fit with the current Meeting Trends, attendees looking for an experience, a sense of place, being in nature. I am very excited to learn more about Africa and introducing its countries to my clients."

The Hosted Buyer mix for IBTM Africa reflects the main traditional inbound markets for the continent, as well as accommodating a proportion of buyers from the emerging markets including Middle East, Asia and South America.

Leading exhibitors who have already signed up to attend IBTM Africa 2014 include: City Lodge Group, One & Only Cape Town, CSIR International, Salute Africa, That's Africa Travel & Incentives, Private Safaris Destination Management, Shades of Green Safaris Tanzania and SA Reynolds Travel.

For further information, please see

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