Following 28 successful years of ECM Summer School, European Cities Marketing is exporting the unbeaten concept to emerging destinations in non-European continents/regions like Asia, Africa, South America or the Gulf.
“European Cities Marketing offers a know-how transfer operation for the education of Meeting Industry professionals in destinations looking towards a global positioning. The ECM Academy is a tailor-made course for partner organizations outside Europe such as convention bureaux, hotels, PCOs, DMCs, airlines, conference venues, congress centres, convention and exhibition centres, and governmental bodies looking towards to a global promotion of the Meetings Industry”, introduces Ignasi de Delàs, ECM President, at the launch of the event during the IMEX exhibition in Frankfurt this week.
In line with the ECM Summer School, the programme aims at leading the students towards practical and hands on education with relevant real cases studies and practical situations. It is a highly successful concept; young people get acquainted with the fundamentals of our industry with a practical training approach developing concentration, teambuilding, interaction in a full immersion course.
Pier Paolo Mariotti, course leader of the ECM Summer School and initiator of the project adds on: “to provide a full picture, the last day of the course will consist in 1 open workshop to draw guidelines for growth of the Meetings Industry in the destination, open to all local politicians, professionals and meeting suppliers. The ECM Academy will truly boost the destination as well as developing future leaders in emerging destinations.”