The “European Cities Marketing” association (ECM) will be meeting June 4-7 in Dresden, marking the first return of this event to Germany in eleven years and the first time ever in Dresden.
In addition to promoting the sharing of professional expertise and conducting research and training activities, ECM is responsible for politically advocating on behalf of its more than 100 member cities.
The conference, to be held at the International Congress Center Dresden, on the key topic of “Young travellers, young delegates, young cities – What do we know, what should we do” will focus on three main questions: What do we know about young travellers and conference delegates? What tools are needed to reach this target group? And what is our role as the Destination Management Organisation in this market?
A total of 120 participants have been accredited – executive directors and managerial staff in city, tourism and conference marketing organizations from more than 60 cities all across Europe, including representatives from Dresden’s sister cities of Hamburg and St. Petersburg. “The conference is not only an honour; it’s also an ideal reflection of our marketing strategy. Dresden has a lot to offer – it’s young and it keeps one young. Accordingly, our motto for this year’s tourism campaign is ‘Dresden. Passionately Romantic‘ and next year, our marketing offensive will be pushing the young, creative Dresden theme even more aggressively with the slogan ‘Dresden – Cosmopolitan City of Creatives,” reveals Bunge in conclusion.