Further elevating Guatemala as a desirable travel destination within Central America, the Guatemala Tourism Institute announces that the country will be the host for the most important tourism business event in the region, TravelMart LatinAmerica in 2015.
The event will bring together more than 1,000 attendees, including service providers, hotels, airlines, tour operators, tourism offices, media and other industry professionals.
TravelMart is expected to make both a short and long-term impact on the country’s economy by attracting important global buyers who will boost Guatemala’s tourism offerings. It also further positions Guatemala in the meetings and conventions segment, showcasing the country’s preparedness to host and execute international events with the latest technology and updated meeting spaces.
The event will take place from September 23 – 25 at the COPEREX Fairground Complex, one of the largest meeting venues in the country, which encompasses more than 200,000 square feet of space.
Guatemala continues to enjoy steady tourism growth, welcoming two million visitors in 2013. Last month, the country also garnered a new position on the 2013 International Congress and Convention Association rankings, one of the most respected classifications in the sector. Jumping 12 positions from last year, the destination was listed at No. 62 at the global scale and No. 2 in Central America. The ICCA ranking, together with the announcement of the destination hosting TravelMart 2015, solidifies Guatemala importance on a global scale.