Content marketers and social media giants to speak at WTM

  • Published by Ozgur Tore

World Travel Market 2014, the leading global event for the travel industry is going to welcome executives from content marketing and social media giants that will attend the event as keynote speakers.

Two of the biggest social media brands - Buzzfeed and Twitter - are already confirmed as keynote speakers at World Travel Market 2014.

Buzzfeed will be represented by Will Hayward, Vice President of Advertising (Europe). He oversees its business operations, social advertising partnerships, growth strategy and expansion in Europe. Since Will joined BuzzFeed last September, the site’s UK traffic has increased by 400%.

His background includes The Wall Street Journal and The Economist.


The presentation - 27 things you really need to know about Buzzfeed and content marketing - will look at a number of successful social advertising campaigns it has run with travel companies and destinations.

The keynote takes place on Tuesday 4 November at 10.35 am in South Gallery Rooms 23 - 26.

Furthermore, Twitter has confirmed that it will be presenting the keynote the following day. Twitter will concentrate specifically on examples of how its UK and Ireland team is working with the travel and tourism sector. The keynote will delve into the concept of ‘second screening’ - the phenomenon of people watching TV at the same time as using Twitter on a separate device - and how travel companies can increase awareness and bookings as a result.

Twitter is speaking on Wednesday afternoon.


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