The Melbourne Convention Bureau (MCB) CEO Karen Bolinger announced that economic contribution reached an impressive $246 million from the 175 business events secured by MCB in the 2013/2014 financial year.
MCB has achieved a 32 per cent increase in economic contribution from secured business events in the 2013/2014 financial year from the previous year
Melbourne hosted three of the world’s largest and most prestigious health-related conferences won by MCB in previous years. Ms Bolinger said the organisation’s performance for the 2013/2014 financial year was a remarkable achievement for MCB in what was a challenging, yet rewarding year.
Ms Bolinger said that in addition to the international association market, international incentives had also been strong in the last financial year.
“2013/2014 saw MCB secure and host over 1000 delegates from Shin Kong Life Insurance Company in Taiwan, which was the first time in ten years the company had decided to reward such a large incentive delegation outside of Asia.”
Other major highlights for the 2013/2014 financial year included partnering with Tourism Australia to host Dreamtime in Melbourne for the first time in December; engaging Australia’s Chief Scientist, Professor Ian Chubb, as the official ambassador for Business Events Week in February; and launching MCB’s new website in May.
“I would like to thank the local and state government and our strategic partners and members for their ongoing support of MCB and the business events industry, which is crucial in the ever-increasing competitive environment we are operating in.