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The 34th ASEAN Tourism Forum to be hosted in Myanmar

  • Published by Ozgur Tore

Themed ‘ASEAN – Tourism Towards Peace, Prosperity and Partnership’, ASEAN Tourism Forum (ATF) 2015 will be held from 22 to 29 January in Nay Pyi Taw, Myanmar.

The official venue for ATF 2015 has been confirmed as Myanmar International Convention Centre (MICC) 1. The key components of the official ATF 2015 programme, such as TRAVEX and ASEAN Tourism Conference, will be held at the newly completed 60,000 square metre exhibition and convention centre. The venue has hosted numerous national level meetings and international business events, including the recently concluded 24th ASEAN Summit.

atf2015

Industry response for next year’s ASEAN Tourism Forum (ATF) has been positive, with over 350 TRAVEX (travel exchange) booths contracted and some 550 applications for the Hosted Buyers Programme. The TRAVEX sellers, made up of suppliers of ASEAN travel and tourism products and services, come from the 10 member nations of ASEAN – Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – and together will take up 8,000 square metres of space.

ATF aims to promoting ASEAN as a single destination and hosting of the event is rotated among the member countries each year.

Participation from host country Myanmar is at an all-time high. U Phyoe Wai Yar Zar, Chairman of Myanmar Tourism Marketing (MTM), said, “The local hoteliers, tour operators and other players in the industry are very much looking forward to next year’s event, this being the first time that ATF is coming to Myanmar. It will be our opportunity to share our country’s rich history and culture with the rest of the world.” MTM is a non-governmental, non-political and non-profit organisation that functions as the marketing arm of Myanmar Tourism Federation, under the guidance of the Ministry of Hotels & Tourism of the Republic of the Union of Myanmar.

Accor, the world's leading hotel operator and market leader in Europe and Asia Pacific, which is participating in ATF 2015 as a TRAVEX seller, is optimistic about Myanmar’s tourism future. Mr Philippe Battle, Accor’s Area General Manager for Myanmar, said, “Myanmar is a promising market and a new frontier for us in Asia. We have one hotel open in Myanmar – MGallery The Lake Garden Nay Pyi Taw, and a Novotel resort in Inle Lake scheduled to open by October 2014, followed by a Novotel hotel in Yangon. Next year’s ATF in Myanmar will help showcase the country’s potential and we are confident that we will see a rapid growth in bookings in the years to come.”

Limited exhibition space is available and those keen to participate are advised to apply online (www.atf-2015.com) as soon as possible. Application for the Hosted Buyer and Media Programmes will close on 15 October.

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