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Germany to reveal the future of the meetings business at EIBTM

  • Published by Ozgur Tore

The German Convention Bureau (GCB) along with its partners Berlin, Cologne, Dresden, Frankfurt/Main, and Stuttgart is launching a digital graffiti wall which serves as a vivid example of the “Future and Innovation” theme at the German exhibition booth at EIBTM.

The wall enables visitors to get creative and design a work of art, as well as get to grips with an exciting new technology.

Matthias Schultze, Managing Director of the GCB, explains, “One of the ways Germany remains at the forefront of the meetings industry is via extensive research into future trends. We’re set to share these insights at EIBTM, exploring in particular the trend of technology. According to our study “Meetings and Conventions 2030: A study of megatrends shaping our industry” more than 41.6 per cent of respondents identified technology in work and life to be very influential in the future of the meetings business. New forms of knowledge transfer will influence all phases of event planning”.

gcb-wall-booth

The German Convention Bureau teams with 56 German exhibitors to showcase Germany as a convention and meetings destination.

Hosted buyers and individual buyers can attend destination presentations by the GCB and its partners. Nine presentations are being held during the three day event covering different topics such as German cities’ key industries, innovation & technology, green meetings and sustainability, new incentive & conference formats and future trends. The presentations will focus on different fields of competence of German cities and regions, as well as highlight interesting case studies on various topics, both offering synergy effects for international event planners.

The following partners are involved with the GCB’s presentations: Cologne Convention Bureau, Congress Center Leipzig, congressfrankfurt, Dresden Convention Bureau, Hamburg Convention Bureau, Kongresshotel Potsdam am Templiner See, Landgut A. Borsig, NürnbergConvention Center, Radisson Blu Hotel Cologne, Scandic Berlin Potsdamer Platz and Stuttgart Convention Bureau.

The European Incentive and Business Travel Meeting exhibition (EIBTM) will be opening its doors at the “Fira Barcelona” from November 18th to 20th, 2014.

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