ICOMEX, the leading MICE event in Mexico, is to become the first trade show in Latin America for the IBTM portfolio, resulting from the acquisition of Grupo Fidalex by Reed Exhibitions (RX).
ICOMEX 2014 hosts over 140 exhibitors of which 70% come from Mexico, 25% from the wider Latin American region and 5% from overseas. Of the expected 9000 attendees, the majority will come from Mexico with a select domestic, regional and international Hosted Buyer programme. The event also includes a broad education and conference program attracting the various segments of the domestic MICE industry. The co-located Event Production Forum additionally provides local meeting planners with products and services used in the design and construction of their events.
Sallie Coventry, Portfolio Director of IBTM Events Portfolio comments, “In its short history, ICOMEX has clearly become the country’s leading annual MICE gathering for the industry and we are delighted that it is now to become the 8th event in the IBTM portfolio.
“Mexico has a very strong domestic and inter-regional MICE market that has been growing in importance. It is the 11th largest global economy in the region, 2nd behind Brazil and is also the 5th largest emerging market. Through the acquisition of ICOMEX, our objective is to consolidate the event’s profile and presence within the region, whilst leveraging the benefits of the IBTM brand profile and reputation in order to expose this great show to the rest of the world. This will give the event an international presence in the meetings industry and provide new opportunities to the portfolio’s global database of buyers who are looking to place or do business with the region.” she added.
Philippe Surman, founder of Fidalex will become Country Manager for Reed Mexico, which is now positioned as the leading tradeshow organizer in the country. He will be supported by the expertise of the teams around the world who currently manage the global IBTM Portfolio of events.