After a successful exhibition last year with a record attendance of 6858 over two days, Italy’s events exhibition BTC, the marketplace for the meetings industry in Italy, announced new dates for the 2015 event. The 31st edition of BTC is back, and again in Florence in 2015. BTC will be held at the Spadolini pavilion of Fortezza da Basso but not on its traditional November date.
For the 2015 event, BTC will be held on Thursday 10 and Friday 11 December, a month after the traditional November date.
Last year, BTC recorded an attendance figure of 6,858 over two days, a sharp rise in buyers from abroad (70% were foreigners from 30 countries), and an all-time record in terms of its programme: 29 seminars, in addition to presentations and a whole day dedicated to hotel marketing, making a total of 40 sessions, most of which were fully booked.