Florida’s Palm Beaches host appointment based event for Latin American market

  • Published by Ozgur Tore

palm beach

Florida’s Palm Beaches host an important travel trade event where sellers from United States will have a total of thirty fifteen-minute pre-scheduled appointments with delegates from Latin America. Latin America is one of the most important markets for United States. In 2013, Latin America (visitors from Mexico, Central, South America & the Caribbean) generated a record 21.5 million visitors of the record 69.8 million arrivals to the United States, more than 30% of all visitors to the country.

Spending in the United States by all Latin countries generated a record $52.4 billion of the record $215 billion spent by international travelers, up 102% since 2003.

Taking place in Florida’s Palm Beaches on September 2-4, La Cita is not a trade show where you stand in a booth, or walk around a pavilion hoping to meet potential clients and introduce them to your product or services. It’s a two-day event with thirty fifteen-minute pre-scheduled appointments held in participating suppliers' offices (which come already equipped with furniture, Wi-Fi and electricity). Think of it as speed-dating among travel professionals where everyone knows who they are going to meet in advance.

Latin American delegates include wholesalers and large retail travel agencies that handle leisure, VFR, meetings, incentives, and corporate travel. Travel media, representation companies, U.S. Embassy staff, air carriers, research companies and other business development components also participate.

By 2019, the new National Travel & Tourism Office Forecast for International Travel projects that Latin arrivals may reach 28.8 million visitors, up 34% over 2013. Mexico and South America will lead the growth for arrivals from this region, increasing by 34% and 25% respectively over the five year period.

South America, alone, accounts for 52% of U.S. exports in the Services Sector and Mexico’s share of all services exports from this country was 61%. These figures show that the United States has strength in the services sector.

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