Australian wine has made a lasting impression on wine palates in North America with an impressive showing as the theme country at the 36th Vancouver International Wine Festival (VIWF), Canada’s preeminent trade and consumer wine event. For this year’s event, a total of 170 wineries from 14 countries traveled to Vancouver to showcase their wines, including 55 wineries from Australia. This year’s event also host for the first time a winery from Croatia. New York State wines were also featured for the first time at a regional tasting station in the Acura Tasting Room.
It’s estimated that 25,000 wine drinkers (encompassing media, wine trade and consumers) enjoyed Savour Australia, Wine Australia’s packed program of epicurean events and experiences. Guests sipped their way through Australian wine regions, discovering the ‘history, evolution and revolution’ of our wines along the way.
Savour Australia was held in partnership with 55 Australian wineries, Tourism Australia, the South Australian Tourism Commission, Barossa Grape and Wine Association, McLaren Vale Grape Wine and Tourism Association, Australian Wine Research Institute, and Primary Industries and Regions South Australia.
Wine Australia CEO Andreas Clark said that the event was a highly successful engagement with trade and consumers in the critical North American market.
The celebration of Australian wines continues all month long with a special March promotion at BC Liquor Stores. Taste and Savour Australia's wine bounty with a special selection of wines, featured until March 31. This is a great opportunity to stock your cellar with some of the hits and highlights of the 2015 festival.