Swedish electric dance music DJ, Avicii; American rock band, Kings of Leon; American rock singer-songwriter, Lenny Kravitz; Latin rock superstar, Juanes; DJ-producer and former member of Swedish House Mafia, Steve Angello; and many more will take the stage at Beachfront Concert Event at Platja Port Forum in Sant Adrià de Besòs, Barcelona for the first-ever Hard Rock Rising Barcelona Global Music Festival.
What started out in Hard Rock’s hometown of London has now made its way to Spain. The Hard Rock Rising Barcelona global music festival lineup was announced by James Buell (Senior Director of Music and Marketing) and Pino Sagliocco (Chairman of Live Nation Barcelona). “We are honored to partner with Live Nation and the City of Barcelona to showcase this dynamic lineup of incredible musical talent at the first-ever Hard Rock Rising Barcelona global music festival,” said Buell. “This music festival is the perfect way to bring legendary rock stars and emerging artists together on Hard Rock’s global stage.”
Hard Rock’s music activation began in London with Hard Rock Calling in 2006. Over the festival’s eight-year history, Hard Rock Calling grew to be one of London’s most celebrated music events, welcoming iconic performers and becoming a stage for moments of music history. Hard Rock Rising Barcelona continues to be a platform to share the brand’s commitment to music with thousands of festival-goers from across Spain. The festival features 16 hours of live music across two full days and an unforgettable site which embraces the magic of Barcelona’s beach-front venue.
“It’s truly a privilege to marry the beautiful City of Barcelona with the Hard Rock brand,” said Sagliocco. “They have been a pillar of the music community for many years and we’re excited to partner with them on this amazing festival experience.”
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