Do you wonder how you can attract more meetings and events to your destination? If you would like to learn, here what you should do. You should join the forum where more than 100 ministers, senior regional politicians and meetings industry leaders come together in Frankfurt on Tuesday 19 May.
The 13th annual IMEX Politicians Forum in Frankfurt on Tuesday 19 May will be held Forum with the theme of “How Do I Attract More Meetings and Events to My Destination?” By exchanging knowledge and best practice on strategies, it will give politicians essential insight and appreciation of what is needed to develop a destination brand for meetings.
It will address how to break down barriers to growth and secure far reaching community impact. It will also highlight the importance of the cohesion of government departments, local authorities and agencies to secure events and of reaching out to the societies of science, medicine, technology, education and business.
As leaders from across the meetings and events industry in the USA, Canada and Mexico come together on Thursday 16 April to support the first annual North American Meetings Industry Day (NAMID), Carina Bauer, CEO of the IMEX Group revealed that senior North American industry professionals will be closely involved with the IMEX Politicians Forum.
“North American Meetings Industry Day is a valuable new initiative that we welcome and support wholeheartedly.
“Six senior members from the Meetings Mean Business Coalition which is playing a leading role in North American Meetings Industry Day will be among the delegates taking part in this year’s Politicians Forum, which brings together national and regional politicians from five continents.
“What is more, as part of the program of the day, all the politicians and industry leaders will be invited to the Opening Ceremony for IMEX in Frankfurt where one of the world’s foremost business leaders, Bill McDermott, CEO of SAP, the world’s largest business software company, will deliver the keynote speech. Bill believes passionately in the value and effectiveness of meetings as a means to drive business growth and profit.
The full day program will begin with a VIP Guided Tour of the exhibition prior to the opening ceremony and will be followed by a further chance for politicians to visit IMEX and their national pavilions. In the afternoon, at the Villa Kennedy Hotel, there will be a Ministers Summit for national politicians and a Global Exchange of Best Practice for local and regional politicians before the Politicians Forum commences, where the politicians and industry leaders will come together to share knowledge and perspectives for the benefit of all.