The Trinidad & Tobago Convention Bureau organizes its first North American Road Show in three major US cities from May 3-9, 2015. The Convention Bureau will be targeting the key cities that are headquarters to a large number of associations, professional bodies and Caribbean interests who have traditionally been the main source markets for the Meetings, Incentives, Conferences and Exhibitions market (MICE).
The primary purpose of the road show is to increase conference bid opportunities for Trinidad & Tobago, generate leads for hosting meetings and conferences, build awareness of Trinidad & Tobago as a MICE destination, highlight the services of the Convention Bureau and strengthen relationships with key meeting planners in the US Market.
The first North American Road Show in three major US cities are Washington DC, Atlanta and New York City. As a follow up exercise, an educational study tour will be planned in 2016 for 7-10 planners who are seriously considering Trinidad & Tobago for their next event.
Joining the Convention Bureau on this initiative are representatives from the Tourism Development Company Limited (TDC), the Tobago House of Assembly (THA), the Trinidad Hotel Restaurants and Tourism Association (THRTA), The Travel Marketing Network and Cheryl Andrews Marketing Communications (CAMC) – the TDC’s US overseas public relations marketing agencies – who will all play a major role in ensuring the overall success of the Road Show.