In 2001 Rock in Rio created "For a Better World," a social project that aims to motivate people to seek improvements in life through changes in their daily routine. Rock in Rio USA made its official U.S. debut over the past two weekends, May 8-9 and 15-16, in Las Vegas. The 4-day festival which hosted leading names in music industry welcomed more than 172,000 attendees.
The closing weekend, with a pop-centric lineup featuring such artists as Taylor Swift, Bruno Mars, Ed Sheeran and John Legend, welcomed 90,000 festivalgoers. No Doubt, Metallica, Mana and Linkin Park led a rock-heavy lineup that attracted 82,000 attendees for its first weekend.
Over the four days, attendees from 47 US states discovered the City of Rock; 18% of attendees traveled from 32 different countries, 30% of which from Brazil. On a survey done during the event, the public gave Rock in Rio USA a 9 out of 10, and 78% of the overall public expressed interest in attending Rock in Rio's next edition.
Weekend one included two days packed full of music with No Doubt delivering classics new and old and Metallica fans rushing in the gate to claim their spots in front of the main stage. Additional Main Stage acts for the first weekend included Mana, Linkin Park, The Pretty Reckless, Rise Against, Smallpools, Hollywood Undead and Cirque Du Soleil. The Mercedes-Benz Evolution Stage welcomed performances by Foster the People, Deftones, Gary Clark Jr., Sepultura feat. Steve Vai, Theophilus London, Coheed and Cambria, Saints of Valory and Of Mice and Men.
The three themed Rock Streets were heavily trafficked both weekends as guest experienced the best of Brazil, the U.S. and U.K. with street performances, food and unique cultural experiences. Some of the most applauded performances were Bossacucanova, the Rock Street Dance Crew and Stone the Beetles. Attractions including the zip line operated to capacity all weekend while festivalgoers enjoyed the view 64 feet high above the Main Stage.