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Jumeirah reveals its strategy for the future

  • Published by Ozgur Tore

Jumeirah Group Deluxe RoomJumeirah Group, the Dubai-based luxury hotel company and a member of Dubai Holding, will reveal its strategy for the future. Officials from Jumeirah will meet with clients, regional travel trade partners and tour operators to share the latest updates on Jumeirah properties and reveal its plans for the future during the 2015 GCC Road Show.

The 2015 GCC Road Show takes place from 22 – 25 November 2015 with the support and participation of the Dubai Tourism and Commerce Marketing.

The events will also bring Jumeirah’s ‘STAY DIFFERENT™’ brand promise to life and highlight its range of 23 luxury hotels, resorts and residences across 12 destinations worldwide.

The 2015 edition of the annual road show will take place across key regional markets including: Park Hyatt hotel, Jeddah on 22 November; Al Faisaliah Hotel, Riyadh on 23 November; Jumeirah Messilah Beach Hotel & Spa, Kuwait on 24 November; Four Seasons Hotel, Doha on 25 November. A highlight this year will be a special show hosted at each stop by well-known Dubai-based stand-up comic Nitin Mirani.

Jumeirah hotels are a popular choice among family travellers from the Gulf. The Group’s properties in Dubai, London, Istanbul and the Maldives are counted among the top holiday destinations during the Eid season for Gulf residents who are lured by the luxurious facilities and special promotions offered by these hotels.

As one of Jumeirah Group’s key source markets, the Gulf region accounts for 27.4% of guests year-to-date at Jumeirah hotels worldwide, an increase of 1.6% over the same period last year. Meanwhile, the number of hotel guest nights increased by 16% compared to the same period last year The UAE contributes the largest share at 13.9%, followed by KSA at 6.1%, while Kuwait at 4.5%. Residents of Gulf countries also make up a sizeable share of the guests at Jumeirah hotels in Dubai, accounting for 20.5% of guests year-to-date.

Mana Al Suwaidi, Regional Director for the Middle East & Sub-Continent, Dubai Tourism, said: “The Gulf region is considered to be one of Jumeirah’s key markets and one of the most important source markets for Dubai worldwide.. We are very pleased to launch this roadshow, which gives us the opportunity to meet our partners and other officials in the local tourism sector in the Gulf countries.”

The company has also taken major steps in improving guest services with the launch of Jumeirah Inside which is on a path to completely redefine the travel discovery and booking experience. The immersive virtual tour comprises 360° video and photography which enables users to make hotel reservations on their mobiles, tablets and laptops. Developed in partnership with Google, Jumeirah Inside takes immersion to a new level with a storyline told through film, cinematics, 360° imagery, rich, never-before-seen photography, content hotspots, 3D sound and voiceovers through a refined interface. This hotel industry first is available in English, Arabic, German, Russian, and Mandarin.

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