Meeting Professionals International (MPI) has formed a new business partnership with the International Association of Exhibitions and Events™ (IAEE). The agreement aims to leverage the two associations’ complementary business synergies and increase brand awareness to member audiences through MPI’s The Meeting Professional® magazine.
The Meeting Professional (TMP) is MPI’s member-focused magazine delivering superior editorial content on meeting industry trends, opportunities and issues. The magazine, distributed to MPI members each month, has won more than 50 awards for editorial and design.
Starting in January 2016, MPI will begin to distribute TMP to IAEE members as a full-digital, mobile-friendly edition. Throughout the year, the two associations will work closely together to develop content for TMP, relevant to the broader circulation and in conjunction with the magazine’s business and editorial objectives.