Two Belgian event agencies merge

  • Published by Ozgur Tore

eventmasters borealisIndustry-leading Belgian event agencies Event Masters in Willebroek and Borealis in Bruges have entered into a merger agreement. As of 1 April 2016, the companies continue as one powerful, full-service event group.

The Borealis office will operate under the new name Event Masters Bruges. The merged entity offers complete event services, including teambuilding, tailormade events, destination management and incentives.

Bert Knuts (Event Masters) explains the merger with Borealis: “Our companies share the same passion for events. And our industry experience is perfectly complementary and mutually reinforcing. The merger allows Event Masters to offer its total service package in the western part of Belgium. And thanks to Borealis’ international experience and field knowledge, we’ll strengthen our position in Bruges.

Dries Jacobus (Borealis Bruges) is excited about the future: “Our personalities and company cultures are well aligned. And we both attach great importance to a personal, tailor-made approach to create original and memorable experiences.”

Event Masters employs 20 staff members, while some 50 experienced and specialized freelancers support them. The company is aiming to reinforce and further develop its ranking in the national top 3 of the event industry.

“The merged company is a bit like Belgian chocolate: the top product of our country. If you team up with Event Masters, you get positive feelings such as trust and good vibes.

Turning an event into an experience – ultimately, that’s why we’re doing it”, Bert Knuts says, laughing and proud to continue its company slogan.


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