Europe becomes the Official Partner Destination of ITB China 2017. Europe as partner destination will help to better understand the needs of Chinese visitors within the European Tourism Community, especially in the view of the 2018 EU-China Tourism Year (ECTY).
A dedicated Europe Pavilion at ITB China will be showcasing the multitude of European tourism products and destinations among which are confirmed national presences of Czech Republic, Belgium, Hungary, Estonia, Latvia, Lithuania and Serbia. In addition to the Europe pavilion, ITB China will show strong individual presences of other major European destinations such as Portugal, Finland, Greece, Austria and many more.
Eduardo Santander, Executive Director at European Travel Commission said, “European destinations acknowledge the need to remain competitive in China. It is only through deeper cooperation with the Chinese authorities and the support and commitment of the European tourism sector to engage in joint public-private marketing initiatives, like this partnership with ITB China, that Europe will succeed in fostering sustainable tourism growth from China”.
Tom Jenkins, CEO of The European Tour Operators Association says: “We are looking forward to working together with the European Travel Commission and ITB China. China’s desire to travel abroad remains unbroken and European interest in accommodating Chinese visitors is growing. This initiative is designed to help European suppliers understand the needs of the Chinese market and deal directly with the main players”.
ITB China will take place from 10 to 12 May 2017 at the Shanghai World Expo Exhibition and Conference Center. For hotel booking in Shanghai, click here.