Menu

Selecting the right keynote speaker for your event

  • Published by Ozgur Tore

keynote speakerSelecting the perfect keynote speaker for your next conference, meeting or event is very crucial for a memorable event. Keep in mind that a big-name keynote speaker may not be enough to inspire meeting attendees.

The research carried out by Imago Venues measured whether the meetings industry is doing enough to inspire the business leaders of tomorrow, and was conducted in conjunction with Loughborough University and The Right Solution. One of the key questions asked delegates and organizers what made an inspirational speaker and respondents were unanimous in what matters most to them.

Passion and enthusiasm came out top of the list with 98% of organizers, 98% of delegates and 93% of students stating this was what they were looking for in a speaker. This was followed by their relationship and interaction with the audience, innovation and new ideas, relevancy and storytelling. The results also showed it was important for the speaker to have the ability to focus on what really matters and to keep sessions short and tightly focused.

speakers meetings

Responses from meetings attendees included;

“If you see the speaker’s emotion and the sincerity in what they are saying then it becomes more believable.”

“Inspirational speakers are hard to come by. In 20 years, I can count on one hand the number of inspirational leaders I have encountered.”

“When he was talking, you could literally hear a pin drop. He had everyone so captivated – very emotive and very personal. He was one of the best speakers.”

Emma Boynton, Head of Sales and Marketing at Imago Venues, comments: “Choosing a speaker can be daunting for organisers. A big-name may draw in attendees purely on their profile but they must be able to deliver well and leave delegates inspired. And, as our research has found, delegates are looking for a speaker to reinforce their passion and enthusiasm for their career.

“The required standards from a speaker are succinct delivery, simple, clear language and an opportunity to connect. Too many times meetings and events have used the services of a renowned speaker but in reality, they didn’t meet the high expectations of the audience. It highlights the importance of researching the speaker so delegates leave feeling invigorated by what they have heard. We are lucky that through our links to Loughborough University we can support event organisers in their quest to motivate the audience and achieve their objectives.”

A copy of the research can be downloaded from http://go.welcometoimago.com/is-the-meetings-industry-doing-enough-to-inspire.

Booking.com
Advertisement
Advertisement

Most Read MICE news since January 1, 2017

  • 1
  • 2
  • 3
  • 4
  • 5
Prev Next

Destinations

Spend a Romantic Weekend in Tallinn, Estonia

Spend a Romantic Weekend in Tallinn, Estonia

Beginning of December 2016, me and my wife visited Tallinn, the capital of Estonia, and if you are searching for a romantic weekend, then you should consider Tallinn. The Estonian capital offers tra...

Best of Greek Islands with Celestyal Cruises

Best of Greek Islands with Celestyal Cruises

In Summer 2016, I had chance to sail to Greek Islands with the Celestyal Cruises. In an organization with Karavan Cruises, travelers enjoyed best of Greek islands with Celestyal and received a compl...

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...