A private Joint Venture formed by the Trade Fair Institution of Madrid (IFEMA) and Actidea, S.A. de C.V, are the winners of the international tender and will be in charge of the management/operations of Los Cabos and La Paz convention centers, announced by the Baja California Sur State Ministry of Tourism.
Luis Genaro Ruíz Hernández, State Minister of Tourism said that the launching of the Los Cabos and La Paz convention centers is a very important part of the strategy to boost economic and tourism activity in Baja California Sur. “I am sure they will be able to optimize this incredible infrastructure to stimulate the meetings & events industry in the State,” he added.
“The Meetings and Events industry is a fundamental complement to diversify the tourism product of both destinations; so now, we will not only be competing in the leisure, gastronomy, nature, adventure and luxury travel markets; but we will also be able to access this incredibly profitable global meetings market, generating an incredible option for worldwide organizers, as well as great revenue for a wide scope of suppliers that are part of this industry", said the head of the Ministry of Tourism in BCS State.
IFEMA, as the Trade Fair Institution for Madrid has over 30 years of experience as a trade show organizer, which places this company as the first operator in Spain, and one of the most important in Europe. IFEMA's activity is focused on the organization of commercial events related to the different economic sectors, as well as the management of its spaces and infrastructure to celebrate all types of happenings: from trade shows organized by third parties, to conventions, large congresses or even spectacles or sporting events; Likewise, ACTIDEA, S.A. of C.V., has 20 years of experience, and specializes in coordinating and producing high level events within the national and international markets. Both companies will combine their capabilities to warrantee fruitful results for the conventions centers in the Baja California Sur destinations.
Genaro Ruiz, reiterated that this State Government achievement is part of the strategy established by Governor Carlos Mendoza Davis to strengthen and prioritize Tourism activity in Baja California Sur, using new tools to consolidate both destinations, so that this result leads to a successful pathway and great benefit for the state’s economy at large.