More than 2000 Italian sellers met over 600 top international buyers from 50 countries in BIT 2013.
Bit becomes an increasingly international business hub for all the industry players, from destinations to operators, from travel agents to travelers. This was the feature that strikes attendees on the four days of Bit – International Tourism Exchange, in fieramilano, Rho from 14th till Sunday 17th February.
For anyone wanting to know where the Italians go for their holidays, Bit 2013 was the right place to find out. The Euro-Mediterranean and Middle East are as are still the two great centers of attraction for world tourism. Africa, the Middle East and the Americas are rapidly gaining ground. The favorite means of transport remains the plane, whilst nature, culture and gastronomy are the most popular reasons for travelling. And Italy, the whole of Italy, confirms as a huge mosaic to be admired tile by tile.
Bit has invited China to be the Guest Country at its 2013 edition, being a true and proper revelation in the previous touristic season: the Asiatic giant is steadily growing in importance both for the incoming flows, as destination, as well as for the outgoing flows as a market for other countries, in particular for “destination Italy”.
The dedicated workshop area that hosted Bit BuyItaly was a synergic part of the Italy section to give buyers the chance to discover the new offers of Italian regions directly at their booths.
To facilitate the development of themed tourism, the three days featured specialized themes: leisure, culture/food and wine, luxury, MICE/business travel. The first day was dedicated to prearranged appointments at the booths (for Italian Regions with booths of 200+ sqm.), while the workshop area hosted a dedicated area for OLTAs (On Line Travel Agencies).
At Bit BuyClub’s sixth edition, 150domestic and international sellers, selected from tour operators, travel agencies and marketing consortia met 100 domestic and international buyers from 11 countries and 15 Italian regions. Attendance was particularly high from German, French and Spanish buyers.Turkey also attended with one of the biggest stands to BIT and 23 Turkish tour operators, agents and hotels promoted their services during four day. Turkish tourism director of Italy; Enis Uğur organized a press conference and cocktail party. Mr. Ugur said that Turkey hosted 714.000 Italian tourists in 2012 and expects about %3 increase in 2013. Turkish Airlines Milano office director Fatih Ozluk informed that Turkish Airlines flies 7 destinations in Italy but it will be 13 different cities in 2013. FTNnews TV had a chance to talk with them and will be online this week.