GVST Event Management, in partnership with the Istanbul based operator Vip Turizm Group and Starwood Hotels & Resorts, has recently organized a “highly creative” tour for a group of Turkish top managers through some of Italy’s sites of excellence in Rome, Florence and Venice.
The guests were managers from various sectors such as automotive, medical and pharmaceutical industry, banking and information technology. They were accommodated in the prestigious Starwood properties and GVST Event Management put together a unique program to discover of the richness of Italy’s landscape, culture, art and food. From walks through the Florentine traditional workshops to visiting some of Rome’s most prestigious homes and Terraces to an authentic musical performance in Pisani-Moretta Palace overlooking the Grand Canal, with costumes and atmosphere of Venice in the XVIII century.
Consistent with its commitment to managing sustainable events, GVST Event Management used the high-speed train 'Italo' for the mobility of guests. All menu choices have also privileged zero kilometer local and seasonal foods. "During the event - said Andrea Vernengo Managing Director of GVST Event Management - guests touched with their hands our companies 30 year experience in the MICE industry, and our attention to detail in managing meetings and conventions in Italy and abroad. With this brief yet intense tour for top managers we have reaffirmed that GVST values the authenticity and excellence of our country, thus optimizing working time and balancing the program as we do for the corporate events we handle. The Turkish guests have especially appreciated the cultural visits, the gastronomy and the shopping, reconfirming our country’s strengths as an ideal MICE destination ”.Certainly the choice of the Turkish corporate market by GVST Event Management was not random: in fact this country is one of the emerging economies in the Mediterranean, with a GDP tripled in the last ten years, to the point of being part of acronym 'Mist' coined by the famous economist Jim O'Neil, to indicate the new emerging countries in the world (Mexico, Indonesia, South Korea and Turkey). In addition, according to a recent Amexco's survey, Turkey is one of the seven non-European destinations with the largest volume of inbound-outbound business in the past two years.