Turkish Airlines Selects 'Most Powerful Technology' from Sprinklr

  • Published by Vedat
Sprinklr, the leading social relationship platform for enterprises, announced that it has entered into a strategic partnership with Turkish Airlines.

thy-logo1012Under the terms of the agreement, the fourth largest carrier in the world by number of destinations will now leverage Sprinklr's [email protected](tm) product to ensure a consistent online presence across over 30 social media channels. Sprinklr currently works with over 250 household name brands to enable multi-channel, multi-function, and multi-division global deployments.

With a fleet of 218 aircraft flying to 223 cities around the world and growing, the four-star airline was faced with the task of administering dozens of social channels globally. Turkish Airlines recognized the need for a sophisticated platform to operate their social engagement at scale and Sprinklr's comprehensive offering ticked every box.

"Being able to connect with our customers quickly and consistently, regardless of where there they are traveling in the world is a key business priority for Turkish Airlines," said Neset Dereli, marketing communications manager at Turkish Airlines. "Our passengers are socially engaged with our brand and Sprinklr's sophisticated, yet simple platform gives us peace of mind that each of our business units are in synch when communicating with customers online and that they are speaking in a unified brand voice."

Turkish Airlines joins Sprinklr's growing roster of airlines which includes Virgin America and Frontier Airlines.

"Turkish Airlines is a leader in their industry as they recognize the critical value of real-time online engagement with consumers, said Ragy Thomas, CEO of Sprinklr. "Through the adoption of a social relationship platform, the airline can now ensure that their customers are satisfied with the way they interact with the brand in a timely and consistent manner across social channels."

Sprinklr provides the social infrastructure for brands such as Intel, Dell, Cisco Systems, IHG, 1-800-FLOWERS.COM, Hearst, and Newell Rubbermaid through the 5 C's of Social Relationship Success," content, conversations, campaigns, collaboration, and community. Sprinklr's social relationship platform was recently called the "Most Powerful Technology in the Market" by Forrester Research. In addition, the company was cited previously by the Altimeter Group for having the "most capable" solution for large enterprises as well as two consecutive "top-right" rankings from Econsultancy.

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