Turkish Big Business Backs Istanbul 2020

  • Published by Vedat
Three of the biggest names in Turkish business are in Lausanne with the Istanbul 2020 Bid Committee, bringing with them the full backing of Turkey’s thriving private sector.

koc-kotil-sahenkAli Koç is a board member of Koç Holding, Turkey’s largest industrial conglomerate with exports that comprise 10% of Turkey’s total exports. Ferit Şahenk is Chairman of Doğuş Holding and one of Turkey’s wealthiest individuals. Temel Kotil is President and CEO of Turkish Airlines, the Skytrax Europe’s Best Airline 2013 and sponsors of sporting icons including FC Barcelona, Manchester United, Kobe Bryant and Caroline Wozniacki.

Koç Holding, Doğuş Holding and Turkish Airlines are three of the seven Istanbul 2020 Sponsors, who between them have contributed $20 million to the campaign – the largest private-sector investment in any sports bid in Turkish history.

Speaking in Lausanne, Ali Koç said, “For Turkey’s business leaders, bringing the Olympic Games to Turkey for the first time is an incomparable opportunity to take our brand and our story to the global stage. I am here representing Koç Holding and every one of our 90,000 employees, because we believe in Istanbul 2020 and what it will do for our nation and the region. Koç Holding is a proud supporter of sport at every level in Turkey, and we are ready to take this to the next level. This is not just about business – it is about securing a bright future for the next generation of young people in Turkey.”

Ferit Şahenk said, “Turkey has set itself the target of becoming a top-10 global economy by 2023. The private sector has played a huge role in the country’s economic transformation already, and we will continue to fuel the next stage of growth – we are nowhere near the top of our trajectory. There is good cooperation between the government and big business in Turkey; we see Istanbul 2020 as the most powerful catalyst possible for achieving our shared social, economic and development objectives.”

Temel Kotil said, “We know that sport helps brands form bonds with consumers like nothing else. That is why Turkish Airlines has used sports sponsorship as a key element of our global growth strategy, and it is why we have looked to innovative ways of maximising the impact of our partnerships. Like all of the Turkish companies with global aspirations, we are excited about the prospect of partnering with the Olympic Movement to help support the growth of sport worldwide.”

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