The film is part of the “Leading Congress Destination Istanbul” project, which was started by The Tourism Development & Education Foundation (TUGEV), ICVB, and Istanbul Chamber of Commerce. The project is included in the Istanbul Development Agency 2012 Financial Support Program.
The film portrays all aspects of Istanbul from daily life to climate, from historical sights to touristic spots.
Shot in 5 languages the promotion film shows Istanbul's vision to become one of the top 5 leading congress cities of the world by 2015. Istanbul is currently one of the top 10 congress destinations in the world.