Organized in cooperation with the Artion Organization company, Philoxenia looked much better organized this year compared to previous years.
Thessaloniki International Exhibition Center hosted 235 exhibitors and over 100 hosted buyers.
About 35 seminars, forums and conferences are organized during the exhibition that some are attended by the Greek Tourism Minister Olga Kefalogianni.
Turkey, which attended the exhibition, attracted great attention of Greek travelers. Turkish Culture and Tourism Director responsible for the Bulgaria, Romania, and Greece, Faruk Kaya said that Turkey record an increase in number of Greek travelers visiting Turkey and they expect to surpass 600 thousand Greek arrivals by the end of 2013. Tugrul Biltekin; Turkish Consul General in Thessaloniki announced how many Turkish tourists visiting Greece and what they are interested in there. Details are at our video below.
On the other hand, Greece Tourism Minister Olga Kefalogianni has announced the establishment of a Greek National Tourism Organization (GNTO) branch in Istanbul, Turkey. Speaking at the inauguration of the Philoxenia, Kefalogianni said the move is aimed at attracting Turkish visitors to the northern Greek city and boost its reputation as a city break destination.
A campaign promoting Greece as a tourism destination will take place in Istanbul this week. Kefaloyianni also welcomed progress in Greece's tourism figures that you may here from her at our interview with her below.