In recent years, Turkish Airlines has greatly expanded its place in the global aviation community by a series of large-scale aircraft orders, continual network expansion and the implementation of other significant investments designed to make Turkish Airlines a truly global brand. The “Globally Yours” motto substantially increased international awareness of these efforts by creating an image highlighting the development process while enhancing the brand. Turkish Airlines has now positioned itself as an important player within the global aviation community and has won a significant number of awards that reinforce this status. It is now time to apply a new brand identity that emphasizes this impressive progress and moves the airline into its future.
Turkish Airlines introduced its new brand communication and invited everyone to explore new horizons with its new motto; "Widen Your World".
The "Kobe vs. Messi: Shootout” commercial is a sequel to "Kobe vs. Messi: Legends on Board", the first commercial in the series that became a hit across the globe and has become the most-viewed commercial in YouTube’s history.
In the commercial, which emphasizes the global network of the airline, Kobe and Messi resume their friendly rivalry by trading “selfies” taken in exotic locations; such as Red Square in Moscow, The Great Wall of China, the Maldives, Bangkok and Mount Kilimanjaro, all of which are Turkish Airlines destinations.
Throughout the commercial, the competitive athletes are seen at various airports consulting the airline’s information boards for their flights. In the ad’s final shot, Messi takes a “selfie” in Sultanahmet Square in Istanbul—only to be photobombed by Kobe.
You can watch the new commercial below
The first commercial of Kobe vs. Messi is below